{"id":481,"date":"2011-04-17T15:44:54","date_gmt":"2011-04-17T14:44:54","guid":{"rendered":"http:\/\/www.astick.net\/blog\/?p=473"},"modified":"2011-04-17T15:44:54","modified_gmt":"2011-04-17T14:44:54","slug":"review-yes-50-secrets-from-the-science-of-persuasion","status":"publish","type":"post","link":"https:\/\/moononastick.com\/blog\/2011\/04\/review-yes-50-secrets-from-the-science-of-persuasion\/","title":{"rendered":"Review: Yes! 50 secrets from the science of persuasion"},"content":{"rendered":"<p>I think I&#8217;ll start copying my short reviews of what I&#8217;ve been reading here from Goodreads. This is the first:<\/p>\n<p><a href=\"http:\/\/www.goodreads.com\/book\/show\/1310597.Yes_\"><img decoding=\"async\" src=\"http:\/\/www.astick.net\/blog\/wp-content\/uploads\/2011\/05\/31aAjchcKIL._SL500_-195x300.jpg\" alt=\"\" title=\"Yes_cover\" width=\"150\" class=\"alignright size-medium wp-image-475\" \/><\/a><br \/>\n<a href=\"http:\/\/www.goodreads.com\/book\/show\/1310597.Yes_\"><em>Yes!: 50 secrets from the science of persuasion<\/em><\/a> by Noah Goldstein, Steve Martin, Robert B. Cialdini<\/p>\n<p>I did think that Cialdini&#8217;s famous &#8220;Influence&#8221; was more valuable for studying the underlying principles in depth, and would highly recommend that book to anyone. &#8220;Yes!&#8221; covers much of the same material more briefly. However this is still a quick and interesting read, with some great examples. One of the chapters in this book helped us boost response rates by around 20% with a simple change to our marketing!<\/p>\n<p>4\/5 stars.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I think I&#8217;ll start copying my short reviews of what I&#8217;ve been reading here from Goodreads. This is the first: Yes!: 50 secrets from the science of persuasion by Noah Goldstein, Steve Martin, Robert B. Cialdini I did think that Cialdini&#8217;s famous &#8220;Influence&#8221; was more valuable for studying the underlying principles in depth, and would &hellip; <a href=\"https:\/\/moononastick.com\/blog\/2011\/04\/review-yes-50-secrets-from-the-science-of-persuasion\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Review: Yes! 50 secrets from the science of persuasion<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-481","post","type-post","status-publish","format-standard","hentry","category-books","category-reviews"],"_links":{"self":[{"href":"https:\/\/moononastick.com\/blog\/wp-json\/wp\/v2\/posts\/481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moononastick.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moononastick.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moononastick.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moononastick.com\/blog\/wp-json\/wp\/v2\/comments?post=481"}],"version-history":[{"count":1,"href":"https:\/\/moononastick.com\/blog\/wp-json\/wp\/v2\/posts\/481\/revisions"}],"predecessor-version":[{"id":609,"href":"https:\/\/moononastick.com\/blog\/wp-json\/wp\/v2\/posts\/481\/revisions\/609"}],"wp:attachment":[{"href":"https:\/\/moononastick.com\/blog\/wp-json\/wp\/v2\/media?parent=481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moononastick.com\/blog\/wp-json\/wp\/v2\/categories?post=481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moononastick.com\/blog\/wp-json\/wp\/v2\/tags?post=481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}