I think I’ll start copying my short reviews of what I’ve been reading here from Goodreads. This is the first:
Yes!: 50 secrets from the science of persuasion by Noah Goldstein, Steve Martin, Robert B. Cialdini
I did think that Cialdini’s famous “Influence” was more valuable for studying the underlying principles in depth, and would highly recommend that book to anyone. “Yes!” covers much of the same material more briefly. However this is still a quick and interesting read, with some great examples. One of the chapters in this book helped us boost response rates by around 20% with a simple change to our marketing!