After being constantly bombarded with adverts whilst watching Frasier on Comedy Central, I finally gave in and watched 30 Rock. And it was great. The first episode I watched, I was impressed to see Alan Alda as a guest star.
The next episode featured Alan Alda again, AND: Elvis Costello, Mary J. Blige, Sheryl Crow, Clay Aiken, Adam Levine, Adrock and Mike D of The Beastie Boys, Michael McDonald, Rhett Miller, Wyclef Jean, Steve Earle, Moby, Cyndi Lauper, Sara Bareilles, Robert Randolph, Rachel Yamagata, Talib Kweli, and Norah Jones.
I am now officially hooked.